On-trade

Design your website for mobile viewing

In Using Social Media to power our online and offline marketing, Conor Lynch of socialmedia.ie explained at this year’s HospitalityExpo that social media sites are populated and visited by ‘digital natives’, those clearly comfortable with the medium and ‘digital immigrants’, those of an older bent who need a degree of bringing up to speed on the matter.

Conor broke down those engaging with social media as ‘influencers’ and ‘tribes’.

With some 50% of searches being made on mobiles today, he emphasised that the publican’s website should be designed for mobile viewing too.

And he advised the audience not to forget to include a ‘share’ button so that others can do your marketing for you.

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