Deep RiverRock goes ‘Danube‘

Deep RiverRock has launched a new range of Still and Sparkling 330ml and 750ml glass water packs, the Danube range. The 330ml replaces the existing 250ml Still and Sparkling bottles and the 750ml replaces the litre.

In the licensed trade tap water is ordered six out of 10 times with food, according to Glacier Consulting Research so to “tap into” this revenue opportunity, Deep RiverRock has launched this new glass range to offer consumers a healthy hydration beverage choice while meeting the demand for these bottle sizes.

Customers will receive the new 330ml case at same price as the 250ml case, 32 per cent per cent extra free at no extra cost. With the 750ml case the customer will receive the benefit of a lower case cost.

Fundamental to facilitating on-trade growth is the objective of ‘adding value’, especially in the minds of consumers.  Due to a demand for greater value in the licensed trade Deep RiverRock has invested €3 million in overall brand marketing this year and has a strong plan in place to drive availability and awareness within the licensed trade in Ireland. This is being done through a dedicated Marketing Support Programme.