Consumers are willing to pay more if they are upsold on quality
This will allow UK retailers to have access to drinks menus, occasion-led menus and a variety of other POS material.
In addition it is offering on-trade retailers marketing support initiatives such as its Premium Upsell programme which provides training for staff on effective upselling.
Nick Yates, On-Trade Channel Director of Spirits at Pernod Ricard UK, said, “This is an easily accessible opportunity, but views towards upselling in the on-trade are not allowing us collectively to realise the benefits of the premium spirits opportunity.”
The company’s online Premium Edge Bar Excellence programme can also help retailers as it includes a profit calculator and merchandising tips for publicans and bar owners.