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Consumers are willing to pay more if they are upsold on quality

Some 62 per cent of consumers are willing to pay more for spirits if they’re upsold an offer and recognise the quality-to-price relationship, according to new research from Pernod Ricard in the UK which is set to launch an online POS-ordering tool next month.

This will allow UK retailers to have access to drinks menus, occasion-led menus and a variety of other POS material.
In addition it is offering on-trade retailers marketing support initiatives such as its Premium Upsell programme which provides training for staff on effective upselling.

Nick Yates, On-Trade Channel Director of Spirits at Pernod Ricard UK, said, “This is an easily accessible opportunity, but views towards upselling in the on-trade are not allowing us collectively to realise the benefits of the premium spirits opportunity.”

The company’s online Premium Edge Bar Excellence programme can also help retailers as it includes a profit calculator and merchandising tips for publicans and bar owners.

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