Coca-Cola – decade of top global brand value

Coca-Cola retained its title as the best brand in the world for the 10th consecutive year in Interbrand’s Global Brands 2010 ranking, published recently.

in Interbrand’s Global Brands 2010 ranking, published recently. Over the last year the brand grew in value by two per cent to $70.45 billion.
Budweiser remained the most valuable alcohol brand in the world rising four per cent in value to $12.25 billion and cementing itself firmly into an unchanged 30th place ranking.
Meanwhile, at $4.04 billion, Jack Daniels ran to second place in the alcohol stakes coming into the Top 100 rankings at 78 while one place below it was occupied by Moet & Chandon, up seven per cent in value to $4.02 billion.
Corona Extra, another new entrant to the Top 100, achieved 85th place with a value of $3.85 billion while Smirnoff dropped two per cent in value to $3.62 billion – and five places i- n the top 100 table to 89th position.  
Diageo’s Johnnie Walker brand entered the top 100 at 92nd position with a value of $3.56 billion, one place above Heineken with $3.52 billion, another new entrant this year.