Bulmers has combined a little levity with all the sparkle of Christmas with its new Christmas advertising campaign ‘The Chosen One’ which aired for the first time on Friday 27 November.
The story focuses on the now familiar colourful orchard workers including Dessie and Liam, all jostling for the privilege of turning on the Bulmers Orchard Christmas tree lights, and the lengths to which the workers will go to be ‘The Chosen One’.
Filmed on location in the Bulmers Orchards, Clonmel, the 60-second commercial celebrates the warmth and enthusiasm of the workers who are illuminated by the iconic ‘Bulmers Christmas Tree’ amid the soft frosty orchards at this time of year.
Stephen Kent, marketing director, Bulmers Ltd, said: “This year’s Christmas TV commercial is a welcome relief to the current climate. The notion of ‘Pick Me’ is emotive and engaging as it should be at this special time of year, and this ad brings to life the Bulmers Christmas tree which has featured on posters for over a decade. Just like our Bulmers Original Irish Cider, Christmas wouldn’t be the same without it.”
The Christmas campaign is devised by Young Euro RSCG, and will run on TV and outdoor. The outdoor campaign featuring the Bulmers Christmas tree will run on 48 sheets for the month of December with 10 specials featuring a Bulmers snow-globe, as well as metropoles and dart cards.