Marketing

C&C Group rebrands as Bulmers Ireland

The C&C Group has rebranded its Irish business to Bulmers Ireland and it has launched a new online ordering platform and customer portal system, Bulmers Direct.

 

C&C’s rebranding of its business in Ireland combines C&C Gleeson and Bulmers Ltd into Bulmers Ireland.

C&C’s rebranding of its business in Ireland combines C&C Gleeson and Bulmers Ltd into Bulmers Ireland.

C&C’s rebranding of its business in Ireland combines its two main operating businesses, C&C Gleeson and Bulmers Ltd, under the unified trading name of Bulmers Ireland.

“Trading as Bulmers Ireland, our objective is to better align our business units in Ireland under one corporate identity which reflects the strength and standing of Bulmers, one of Ireland’s most iconic brands,” states the company, “The modernisation and simplification of our business model in Ireland will support our customer base and enhance our service.

“As we navigate the challenges of Covid-19 over the past number of months, we’ve listened to the changing needs of our customers. As those needs evolve, we aim to deliver effective solutions which add value for our customers and enhances the service we provide.”

As part of its investment in digital capabilities, it has launched its new online ordering platform and customer portal system Bulmers Direct which customers can access from any digital device.

To support the wider hospitality industry, it has launched the Local app and website www.mylocaldelivers.ie.

Local connects customers with local food and drinks businesses by facilitating home deliveries, click-and-collect and on-premise table service.

Local aims to support pubs, clubs, restaurants and bars looking to offer delivery or collection services but currently have no technology solution. Transaction fees of 2% per order will be re-invested into Local, with any excess income generated during 2020 being donated to healthcare charities across Ireland.

 

 

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