Off-trade

Glendalough Distillery partners with O’Briens on Christmas Whiskey and cookbook promotion 

The Irish Whiskey Cookbook was written by Irish whiskey writer, broadcaster and author Oisín Davis in partnership with Glendalough Distillery

The promotion will be available at participating O’Briens Wine stores nationwide from 3 November 2026 until 4 January 2027

Glendalough Distillery has partnered with O’Briens Wine on an exclusive Christmas promotion, Customers who purchase select Glendalough Distillery whiskeys will receive a complimentary copy of The Irish Whiskey Cookbook: 50 Recipes to Cook, Sip and Savour, written by Irish whiskey writer, broadcaster and author Oisín Davis in partnership with Glendalough Distillery.

Running from 3 November 2026 to 4 January 2027, the promotion will be available at participating O’Briens stores nationwide. Customers purchasing Glendalough Distillery Double Barrel Irish Whiskey (Promo Price €28.99) or Glendalough Distillery Single Pot Still Irish Whiskey (RRP €65) will receive a free copy of the cookbook, valued at €20. The offer is available while stocks last, with one book per transaction.

Great gift option

The collaboration provides a seasonal point of difference for the two whiskey expressions during the key Christmas trading period, pairing the purchase of Irish whiskey with a practical, giftable item designed to encourage consumers to explore new ways to enjoy the spirit at home.

The cookbook features 50 sweet and savoury recipes made with Glendalough Distillery Irish whiskey, from Baked Ham with Pear & Whiskey Glaze to Chocolate Whiskey Mousse. Each comes with a suggested Glendalough Distillery serve, and Glendalough Distillery is the exclusive Irish whiskey range featured in the book. Geraldine Kavanagh, forager, and head distiller Ciarán “Rowdy” Rooney have also contributed their own recipes.

Timed for the Christmas gifting and entertaining season, the promotion will be supported by in-store merchandising, tastings and social media activity.

According to Nicola Martin, global marketing manager at Glendalough Distillery: “Irish whiskey has a natural place at the table, both in the glass and as an ingredient in the food. We’re delighted to partner with Oisín Davis on The Irish Whiskey cookbook, as his recipes showcase the many ways Irish Whiskey can be enjoyed beyond a traditional serve. Collaborating with O’Briens on this Christmas promotion allows us to introduce cooking with Irish Whiskey to more consumers. There are recipes and serves for everyone to enjoy, throughout the festive season and beyond.”

Elaine Kelly, head of marketing at O’Briens, added: “One of the best parts of the festive season is finding thoughtful gifts for family and friends, and we’re delighted to partner with Glendalough Distillery to offer something a little different this Christmas. Pairing quality Irish whiskey with a cookbook full of inspiration for cooking and entertaining makes for a wonderful gift for food and whiskey lovers alike. It’s a lovely way to celebrate Irish craftsmanship and bring a little extra inspiration to the festive season.”

 

 


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