Striking a balance between centuries-old tradition and a future-focused innovative approach...
Marketing
Scotch – a break with tradition
There was once a time when mixing your Scotch with anything but plain old H2O was...
Bulmers appoints Karl Donnelly
He joins the company with extensive sponsorship experience from 3mobile and Digicel, having...
Schweppes’ mixer range for spirits
Expertly crafted by mixologists for consumers to explore, the range features Schweppes’...
New York City bans alcohol ads on its buildings
In Executive Order No 44 published on April 26th entitled ‘Prohibition of Alcohol...
Buckfast Day campaign launches
The campaign champions Buckfast’s unique position in the drinks industry with an eye...
Craft Brewers introduce new symbol
The promotion takes place from Wednesday 22nd May to Sunday 26th May and features a...
Maggie – All Ireland Marketing Champion
The award will be presented on Thursday 16th May at the All Ireland Marketing Awards Gala...
Peter Mosley – New IBA Chair
The Association is the representative voice for the brewing industry in Ireland. Peter...
Coole Swan for Barry & Fitzwilliam
Coole Swan blends single malt Irish whiskey, Belgian white chocolate and fresh dairy cream straight...