In Executive Order No 44 published on April 26th entitled ‘Prohibition of Alcohol Advertisements on City Property’ the Mayor has effectively banned alcohol advertising from all street furniture including bus shelters, news stands, phone booths, Wi-Fi or recycling kiosks.
Although taking effect immediately, existing ads in these spaces are being allowed to remain in place until their contract terms end.
“This order banning alcohol ads from City property reaffirms our commitment to health equity and our stand to protect the well-being of all New Yorkers,” said Mayor de Blasio.
New York’s First Lady Chirlane McCray added, “Too many people in our city struggle with excessive drinking and irresponsible advertisements for alcohol make the problem worse – especially when they target communities of colour.
“Today New York City is taking a stand to protect the health and wellbeing of all of our communities.”
Earlier this month, the New York City Department of Health and Mental Hygiene launched a media campaign about safer drinking strategies including a video with several tips for safer drinking, available on YouTube. It will also run ads on various social media platforms.