Bulmers Ltd has announced the sponsorship of Ireland’s largest free summer festival in 2011, the Tall Ships Races. The popular event will take place in Waterford next summer from 30 June to 3 July 2011. Over 500,000 visitors are expected to visit the races over these four days, representing a boost of €35 million to the city of Waterford.
Bulmers together with host port partners 3 and Waterford Crystal; media partner RTE and education partner Waterford Institute, has provided funding and related supports worth more than €450,000.
Speaking at the launch, Marcus Goodwin of Bulmers Ltd said: “The Tall Ships Races in Waterford is going to be one of the highlights of 2011 and is a natural fit for Bulmers both in terms of location and the Bulmers Live music offering.
“One of our key associations will be on the evening entertainment programme and the music that will help bring the event to life over the four days. We look forward to working with our trade partners in Waterford and being part of something very special in our home region.”