Every Thursday in the Metro the brand will run a ‘puzzle’ focusing on one of Dublin’s on-trade outlets, hinting to consumers where they can go for a Bud Light that night
Bud Light will be supported by an intensive programme of above and below the line activity this autumn, centered on its key brand benefit as the ‘smarter choice’. The integrated campaign will build awareness and stand-out for the brand, highlighting that smart consumers choose Bud Light.
Every Thursday the Metro is featuring a puzzle focusing on one of Dublin’s on-trade outlets, hinting to consumers where they can go for a Bud Light that night. A series of pictures on the front page gives clues to the outlet’s name and, for those consumers who can’t see the light, the answer is revealed inside the paper.
Bud Light is also sponsoring the ‘Picks of the Week’ in Star Scene every Friday. Incorporating the brand message ‘See the light’, the picks will highlight the best gigs for consumers to see that week; the ‘smarter’ way for consumers to plan their weekend.
In addition, a series of three 30 second Bud Light radio ads in September will drive further consumer awareness and stand out, as will the new outdoor six-sheet poster campaign, which will run from 8 September.
Bud Light’s first TV ad, which comprises of two separate advertisements, ‘Chopper’ and ‘Quad Bike’, is also running on Irish channels until November. Focused on making smarter choices, the two humorous, tongue in cheek ads show a gardener and a granny finding smarter ways of doing their gardening and grocery shopping and incorporate the Bud Light brand message, ‘See the light’.