Marketing

 Bord Bia appoints new Chief Executive

Bord Bia, the semi-state agency responsible for the promotion, trade development and marketing of Irish food, drink and horticulture both in Ireland and globally, has appointed Jim O'Toole as its new Chief Executive.

 

Jim O'Toole to be Bord Bia's new Chief Executive.

Jim O’Toole to be Bord Bia’s new Chief Executive.

 

He’s scheduled to take up the position on November 1st.

Currently Chief Executive of Bord Iascaigh Mhara, Ireland’s Seafood Development Agency, where he leads a team of some 140 people throughout Ireland, Jim’s highly experienced in global food marketing, sustainability development and change leadership.

He replaces Michael Murphy who’ll continue to lead Bord Bia as Interim Chief Executive until November before returning to his position as Director of Organisation and Industry Talent at Bord Bia.

Jim previously held senior positions in Bord Bia and gained extensive marketplace experience working in London, Milan and Paris. He holds a Master’s Degree in Agricultural Science from University College Dublin and has completed programmes at Harvard Business School, Ashridge Business School, Cranfield University and UCD Michael Smurfit Graduate Business School.

He’s also a Board Member of the Irish National Accreditation Board.

 

 

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