New Yorker is a new beer with attitude says B&F’s Managing Director Michael Barry.
The first shipment, now in Ireland, marks a new chapter in the PPL market, said Michael Barry, adding that it’ll be a strong challenger to existing brands already well-established in the marketplace.
“Customers are looking to a new, aspirational product to reignite excitement in the category,” he said, “I’m confident, with the experience of the team behind it, New Yorker is that brand. I think the brand essence and proposition of New Yorker will appeal well to a young, affluent and adventurous market.”
4.2% ABV New Yorker Fine Lager Beer is light though full of flavour and has a pale, golden colour.
“Its classic and stylish packaging really stands out from the crowd – a brand which today’s beer drinkers of all ages will readily identify with,” he added.
The brand will be given a comprehensive support programme including trade marketing, brand marketing, radio advertising, social media, product placement, PR and POS.
New Yorker will also gain visibility from high-profile events as well as tailor-made promotional activity and major brand promotions.
For more information visit newyorker.beer.
Established for 35 years now B&F is Ireland’s largest independent premium drinks distributor.