Off-trade

Another number one hit for Kylie Minogue Wines with 0%!

Sparkling Rosé has sold over one million glasses since launch, with one bottle sold every ten seconds in the UK

Legendary pop star Kylie Minogue has said she is “over the moon” with the response to her first 0% wine, which has sold over one million glasses since launch, with one bottle sold every ten seconds in the UK.

In December 2022, Kylie Minogue Wines launched its first 0% alcohol Sparkling Rosé in the UK, with flavours and acidic balance mirroring that found in wine.

Barry & Fitzwilliam, Ireland’s largest independent premium drinks distributor, distributes the range here, which can also be bought online from www.WinesOfTheWorld.ie.

Through a blend of premium Organic European grapes and green tea selected from the Liu-Da Mountains of Yunnan province in China, Kylie Minogue Wines’ 0% alcohol production process is designed to provide maximum development of wine attributes without generating any alcohol.

The careful selection of ingredients is reflected in the extraction process of the tea, with one bud and two leaves individually hand-plucked at a time.

Brewed into a strong infusion and added to the grape ferment, the result is an additional mouthfeel and finish, rounded off with dried tannins to present a complex and finely balanced Sparkling Rosé, minus the alcohol.

“I am over the moon with the incredible response to this latest addition to the Kylie Minogue Wines portfolio,” Kylie Minogue said. “Out first zero-alcohol wine and a truly sparkling example what can be achieved in this area!

“This really is a tribute to my amazing Kylie Minogue Wines team,” she added. “Ever since we launched, we have focused on delivering many varietals of innovative and high-quality wine, for every occasion and person, worldwide. Our Zero Percent Sparkling Rosé is no exception, and I am beyond thrilled it has been received so well. Thank you for the continued support, and cheers to the new year, Lovers!”

Kylie Minogue Wines’ Alcohol-Free Sparkling Rosé contains just 22 calories per 100ml which is around 80 less calories per glass than a standard glass of prosecco, making it a delicious, lighter alternative.

*(Source: DrinkAware.co.uk 125ml glass of 12% ABV Prosecco contains around 108 calories).

*(Source; Internal Sales Data)

 


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