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36% of UK consumers to cut back on ‘going out for a drink’

Over the course of the next year, consumers in the UK will cut back on going out, it seems, according to research commissioned by the UK Wine & Spirit Trade Association which detailed the most likely items of household spending to be cut back.

Over the course of the next year, consumers in the UK will cut back on going out, it seems, according to research commissioned by the UK Wine & Spirit Trade Association which detailed the most likely items of household spending to be cut back.
The list was topped by ‘going out for meals’ (46 per cent) and ‘going out for entertainment’ and ‘foreign holidays’ (40 per cent). Respondents to the YouGov poll also intended cutting back on ‘general home improvements’ (35 per cent), ‘going out for a drink’ and ‘buying a new/replacement car’ (34 per cent), ‘weekly groceries’ (31 per cent), ‘personal entertainment’ 30 per cent, ‘UK holidays‘ (26 per cent) and  ‘satellite TV subscription’ (20 per cent). Otherwise, one in five (18 per cent) don’t intend to cut back on spending.
The YouGov poll findings were contained in the WSTA’s recently-published Quarterly Market Reoport.
Over the last 12 months on-trade values in the UK have declined across most categories while off-trade values have grown in every category but one – fortified wine.
On-trade volumes show decline in all categories of alcoholic drinks accompanied by value decline in all categories except standard lager and cider/perry.
Off-trade volumes have grown in every category except fortified wine and ale.
The poll breakdown shows that half of women and half of those in the 25-34 age group will cut back on going out for meals.?The Report features data from leading independent sources including Nielsen and CGA Strategy with analysis by Tim Wilson, author of the Wilson Drinks Report.?WSTA Chief Executive Jeremy Beadles commented, "Behind the headlines there are clearly opportunities for growth. For example, golden rum sales in the on-trade are up in value by over 18 per cent during the past year and sparkling wines are up over 11 per cent in value in the off-trade".

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