International brands performed strongly in 2010, according to Jeremy Cunnington, Euromonitor’s Senior Alcoholic Drinks Analyst, who pointed out that, “Emerging markets are likely to play an increasingly vital part in brand growth as disposable incomes rise. Yet, at the same time, the companies with an international focus have to maintain their core mature markets, which their brands depend on for large proportions of their volumes and revenues”.
At 24.3 million cases, Smirnoff ranks Number 2 in this rating, well-beaten by Sochu brand Jinro with volumes of 64.28 million cases.
Bacardi takes fifth place with sales of 19.28 million cases, up 3.7 per cent and Absolut from Pernod Ricard comes in at Number 16 with sales of 8.7 million cases.
Jagermeister, which increased sales by 2.7 per cent to 6.6 million cases, comes in at 31st position.
Just one place ahead of it rests the highest-ranking Irish product, Baileys, at number 30 with sales of 6.6 million cases in 2010.
Jameson sits in 62nd place with sales of 3.17 million cases, up 15.7 per cent.
With sales of 4.65 million cases, Hennessy showed growth of 9.5 per cent.
With 21 brands, Pernod Ricard gets top-of-the-tree ranking in terms of being the global drinks supplier with the highest number of brands in the ‘Millionaires Club’ followed by United Spirits with 20 and Diageo with 14 ‘Millionaire’ brands last year.
Many of the Western European-based brands returned to growth, accounting for 17 out of the top 50 in the rankings.