WKD Cherry Ice brings ‘cool cherry’ vibe to Irish RTD market

WKD Cherry Ice is available in 70cl bottles (standard and price-marked packs) and in 330ml cans, which will also feature in WKD’s popular mixed 10-pack format

WKD has recently launched WKD Cherry Ice, the latest addition to its line-up.

Already on shelves, Cherry Ice aims to deliver a unique and refreshing cherry experience, all with that signature WKD twist.

Inspired by the explosive growth of cherry flavours across soft drinks, spirits and RTDs, WKD Cherry Ice is to bring a frosty, fruity flavour that is designed to resonate with the core 18 to 24-year-old target audience.

Delivering both newness and ‘excitement’, the variant is set to appeal to loyal WKD fans and attract new consumers seeking something vibrant and on-trend this summer.

WKD Cherry Ice is available in 70cl bottles (standard and price-marked packs) and in 330ml cans, which will also feature in WKD’s popular mixed 10-pack format.

Scott Bell, head of marketing at SHS Drinks, said: “Cherry Ice is WKD at its best – fun, bold and full of flavour.

“With cherry trending strongly across categories, we have created something cool and exciting that we know WKD fans and future fans will love.

“It is the perfect launch for summer.

“The addition of WKD Cherry Ice marks a further expansion of our portfolio and underlines both our commitment to the WKD range and the overwhelmingly positive consumer response to our recent innovations.”

WKD Cherry Ice is available across retail and convenience channels in Ireland, with in-store activations and digital campaigns supporting the launch to drive awareness and trial.