Marketing

US Embassy toasts Irish craft beer

The US is Irish beer’s second-biggest export market after the UK according to the Irish Brewers Association, as a number of Irish craft beer producers, facilitated by the IBA, displayed their products at a recent networking event at the US Embassy here alongside craft beer products from US companies.

Exports of Irish beer to the US were valued at €58 million in 2017 according to the Irish Brewers Association which has re-iterated the importance of the US market for the Irish beer industry.

“We know that Irish beer products are loved among US consumers for their quality and authenticity,” claimed IBA Head Jonathan McDade, “This in turn helps to support Ireland as a tourist destination, with visitors eager to visit our brewery visitor centres or enjoy some great Irish hospitality at our pubs, hotels and restaurants that serve Irish beer.”

The Irish craft beer producers at the US Embassy event were Boyne Brewhouse, Carlow Brewing Company (O’Hara’s), Galway Hooker Brewery and Porterhouse Brewery.

 

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