Spirit king

Vodka remains the world’s top spirit. Despite its continued growth, the vodka market faces challenges such as economic uncertainties, most notable impending tariffs due to a trade war brewing between the US and Europe. Overall, the vodka market continues to evolve, influenced by changing consumer trends such as premium and flavoured vodka. Consumers are said to be making a comeback to vodka from gin

The Irish vodka market has experienced a mix of challenges and growth in recent years. In 2023, domestic vodka sales in Ireland saw a slight decline of 1.2% compared to 2022. However, there was a notable shift towards premium products, with sales of premium vodkas doubling their market share compared to 2019, according to IBEC.
In the on-premise sector, vodka accounts for approximately 26% of spirits sales by value in the Republic of Ireland and 36% in Northern Ireland. Sales have been bolstered by the resurgence of late-night socialising post Covid and the popularity of vodka-based cocktails, influenced by social media platforms. Notably, sales of premium vodka increased by 122% in 2023 compared to the previous year, according to CGABusiness Plus.
In 2025, the worldwide vodka market is projected to generate approximately €47 billion in revenue. This total comprises €28.6 billion from at-home consumption and €18.2 billion from out-of-home consumption. Projections suggest a compound annual growth rate (CAGR) ranging from 5.4% to 8.94% between 2024 and 2030.
Consumers are increasingly gravitating toward high-quality and craft vodkas. This trend, particularly pronounced among millennials and Gen Z, is driving the demand for premium and super-premium vodka offerings.
There is also a growing interest in flavoured vodkas, with options like cranberry, lime, and raspberry gaining popularity. This diversification caters to evolving consumer preferences and enhances the appeal of vodka-based cocktails.
Despite its growth, the vodka market faces challenges such as economic uncertainties, shifting consumer preferences, and geopolitical tensions affecting brand perceptions and sales. The next year will be very telling whether Trump’s impending tariffs and Europe’s retaliatory tariffs will materialise into a full-blown trade war affecting consumer prices.

Make people happy!

Dreamed up and distilled in Austin, Texas, Tito’s Handmade Vodka was founded by sixth-generation Texan, Bert “Tito” Beveridge. Since selling the first case back in 1997, Tito’s has gained a reputation for its high-quality product, charitable contributions, and goal to make people happy while making the world a better place. Inspired by the distillation methods of fine single-malt scotches and high-end French Cognacs, Tito’s is made in old-fashioned pot stills, designed to be savored in an ice-cold martini or a simple Tito’s Soda Lime. Crafted in batches with each batch taste-tested, Tito’s corn-based vodka is certified gluten-free, goes down smooth, and has an impeccably clean finish.
Tito’s Handmade Vodka is available in 149 domestic markets in the Americas, Europe, Asia, Australia, and the Middle East. In Ireland, Tito’s is represented by Comans Beverages.
Perfect serve
Tito’s Soda Lime
45ml Tito’s Handmade Vodka
120ml sparkling water
1 or 2 lime slices
Just add Tito’s Handmade Vodka and sparkling water to a glass with ice and top with a squeeze of lime. (Yep, it’s that easy.)

Paving the way for the future of luxury spirits

The iconic house of Belvedere is proud to introduce its Belvedere Organic Vodka – the super-premium vodka made from 100% organic-certified rye. Belvedere Organic Vodka is emblematic of a modern spirit where heritage and innovation go hand in hand, showing a bold and audacious vision for the future of the brand. Belvedere Organic Vodka will be transitioning from the current Belvedere Vodka with a global distribution goal at its core.
Belvedere’s distillers draw on over 600 years of Polish vodka-making tradition to craft a supremely smooth liquid that is adored around the world. The core belief is that only by sourcing the finest quality rye can its true taste and character come to life in the vodka. Moving into the organic category is then a seamless progression for the Belvedere brand. The organic certification ensures that. Belvedere Organic Vodka is crafted only with ingredients that are farmed with no artificial pesticides, additives, or chemicals, resulting in a spirit of an exceptional level.
In tribute to the extraordinary efforts that bring this unique vodka to life, Belvedere has elevated their hallmark bottle design. A new gold cap and label adorn the neck of the bottle, while the palace icon has a single window that sparkles in gold, honouring rye’s golden colour and the elegance of Belvedere Organic Vodka.

The Best Irish bars should sell the best Irish vodka

Since launching in May 2022, the team at i-Stil 38 Premium Irish Vodka have built up an impressive amount of accolades. To begin with, it is now one of the biggest-selling premium Irish vodkas in the country.
i-Stil 38 just won best vodka at The World Drinks Awards. Such recognition is testimony to the hard work and dedication of i-Stil 38’s founders, one of whom is lifestyle entrepreneur Pippa O’Connor Ormond.
“The World Drink Awards have celebrated and showcased some of the best and well-known brands on the planet. As a partner and i-Stil 38’s creative director, It’s very humbling to see us now sitting amongst such international giants. Irish spirits are now in massive global demand and I love being a part of it all,” she says.
Every town and village in every country seems to have an Irish bar. These bars are all steeped in Irish heritage. Irish bars have a special quality that to them. They are welcoming and fun places to be, full of stories and the craic.
All great Irish bars have Guinness, good beer, Irish whiskey, and most have an Irish gin or two available. Vodka is the world’s number one selling spirit, yet Irish bars up until now have been selling brands made in Scotland, Sweden or Holland. The best Irish bars should sell the best vodka in the world.

From wildest Africa to Drumshanbo

Sausage Tree Pure Irish Vodka is the second world-class brand from The Shed Distillery at the home of Drumshanbo Gunpowder Irish Gin.
This time the curious mind of PJ Rigney’s journey led him to wildest Africa to discover the Kigelia africana or “Sausage Tree”. Known for its curative and purifying powers, just like the wild Irish nettle in the Drumshanbo woodlands, PJ brought the two together back in The Shed Distillery in Drumshanbo, Co. Leitrim and slow-distilled them by hand with Irish grain. And so, Sausage Tree Pure Irish Vodka was born.
Following on from the phenomenal global success story of Drumshanbo Gunpowder Irish Gin, the remarkable Sausage Tree Pure Irish Vodka struck a chord with the drinks industry internationally and continues to delight consumers in new markets across the world.
Distributed by Dalcassian Wines & Spirits, from more information, please contact your Dalcassian Representative or their office on 01 293 7977.

Sophisticated yet versatile

Stoli, is a premium spirit is crafted with meticulous attention to detail, using only the finest ingredients to achieve an unmatched quality and smoothness that discerning urban consumer’s demand.
A brand that marries innovation with a deep respect for heritage and tradition, Stoli caters to the sophisticated palate while remaining approachable and versatile. Whether enjoyed neat to savour its exceptional smoothness or mixed into a cocktail to elevate the experience, Stoli promises a vodka that not only understands but celebrates the motivations and lifestyles of its consumers. Its fun and sophisticated essence makes it the perfect choice for those seeking a vodka that complements their dynamic urban lives.
Experience the smooth caress of Stoli on the palate, a harmonious blend of purity and complexity, with a clean finish that invites another sip. This vodka’s elegance and depth of flavour make it a standout choice for connoisseurs and casual enthusiasts alike.
For those in the hospitality and restaurant sector looking to elevate their vodka offerings, Stoli presents an opportunity to cater to the refined tastes of urban consumers. Its blend of tradition, innovation, and exceptional quality makes Stoli a preferred choice for establishments aiming to offer something truly special.
Interested parties are encouraged to reach out to genius@drinksgenius.ie for more information on how to incorporate Stoli into their selections and provide their customers with an unmatched vodka experience.

Q&A with Tito’s managing director

John McDonnell, managing director, International, at Tito’s Handmade Vodka speaks to Drinks Industry Ireland about Tito’s unique philanthropic culture and the brand’s growth plans for the next few years

How does Tito’s Vodka differentiate itself from other craft vodka brands?

One way in which Tito’s is different is that it’s a vodka so smooth you can drink it straight. It’s also distilled 100% from corn so it’s naturally gluten-free. Unlike many brands, we have a certificate to back that up.

How did Tito’s Vodka overcome the dominance of larger, more established brands in the vodka market?

Tito’s Handmade Vodka is not only a high-quality vodka, but it’s also at a very affordable price. People want to pay for a great-tasting vodka, not a fancy bottle, and that’s what Tito’s delivers.

What are Tito’s Vodka’s core values and how do they guide your business decisions?

Through our Love, Tito’s platform, we’re very proud of our commitment and support of charitable and community causes, especially those that support animal wellbeing. In many ways, we’re a philanthropy company that happens to make vodka! And because of that, we’ve earned tremendous loyalty from bartenders, retailers, and consumers.

What are Tito’s Vodka’s sustainability initiatives and how do they impact the environment and the communities where you operate?

In addition to supporting community causes and organisations across the world, we also operate a 14-acre farm adjacent to our distillery to create an environment where fresh food is accessible.

What is Tito’s Vodka’s marketing strategy and how do you connect with your target audience?

In the early days of Tito’s Handmade Vodka, Tito donated product to local nonprofit events. Over time those small, localised gestures not only continued but evolved into a movement to make the world a better place. We call it Love, Tito’s, our goal is to turn spirits into love and goodness. In Ireland, for example, we recently ran a program in accounts in Dublin where €1 from the purchase of every Tito’s cocktail was donated to DSPCA, one of Ireland’s largest and oldest animal wellbeing organisations.

How do you see the vodka market evolving in the next few years and how is Tito’s Vodka positioned to adapt to these changes?

Vodka is truly in a position of strength today, as people are coming back to vodka from gin. I think we’ll continue to see more on- and off-trade accounts pull back on gin and give more space to vodka.

What are some of the biggest challenges facing Tito’s Vodka today?

We’re proud of how beloved Tito’s has become in the U.S., our goal now is to build our awareness in Europe and other parts of the world.