Marketing

This Coke is on them

A new campaign from Coca-Cola, ‘This Coke is On Us’, has been launched with the support of Coca-Cola Ambassador actress Nicola Coughlan, the Irish actress best-known for her leading role in Derry Girls.

 

“Get the goss and enjoy a free Coke while you’re at it! It’s a win-win.” - Nicola Coughlan at the launch at O’Connells Bar in her home city of Galway, 

“Get the goss and enjoy a free Coke while you’re at it! It’s a win-win.” – Nicola Coughlan at the launch at O’Connells Bar in her home city of Galway,

Designed to support small businesses in the hospitality sector across the Island of Ireland, the campaign invites people to enjoy a free Coke in their local to support bars, cafés and restaurants across the country.

To enjoy a free Coke, people simply download a coupon at coca-cola.ie/thiscokeisonus and present it to a member of staff at one of the 645 participating bars, restaurants and cafés nationwide until October the 18th.

As part of the campaign, Coca-Cola is also helping local businesses to amplify the news of their reopening plans by featuring customers in a new outdoor advertising campaign, providing marketing support and donating media.

Anyone who redeems a coupon can get a single serve of Coca-Cola, Coca-Cola Zero Sugar or Diet Coke, all while supporting their local.

To make it even easier, if consumers spot a ‘This Coke is On Us’ QR code on Coca-Cola’s outdoor advertising they can scan it using their smartphone for a quick and easy way to register and download a coupon.

“It’s such a good way to support local businesses” said Nicola speaking at the launch at O’Connells Bar in her home city of Galway, “get the goss and enjoy a free Coke while you’re at it! It’s a win-win.”

This is part of Coca-Cola’s new creative campaign ‘Open Like Never Before’, based on a glass half-full point-of-view reflecting the world’s new normal, encouraging consumers to promise to make this the best normal yet and to see that they can all make a difference when outlets are Open Like Never Before.

A film and TV ad featuring the inspirational lines of London-born spoken-word artist George The Poet invites viewers to embrace change, to see possibility and to better appreciate things they perhaps took for granted before the pandemic.

The campaign also includes the programme ‘Appreciate Your Locals’ to support hard-hit bars and restaurants reopening after a long hiatus. Through the initiative Coke has donated media space and advertising support to help some customers across the country to amplify the news of their reopening plans.

Coca-Cola photographed 16 local bars and restaurants in Dublin and Belfast, each featuring in the new outdoor advertising campaign to help spread the word that they’re open.

Some 80 Coca-Cola customers have also availed of the Ad Creator tool, created by Coca-Cola, to create tailored ads to their account which are then supported with media spend.

“We see this as an opportunity to be more open and to rebuild a better world and we’re honouring this commitment by supporting our valued customers through the new promotion as well as a range of advertising supports,” said Coca-Cola Ireland’s General Manager Petre Sandru.

The launch of Open Like Never Before marks Coca-Cola’s return to the commercial airwaves in Ireland following a seven-month global advertising pause.

Together with its bottling partners and The Coca-Cola Foundation, The Coca-Cola Company has donated more than $100m globally to organisations to support leading relief efforts.

In Ireland, as well as donating over 600,000 drinks to those working on the front line, financial support was given to FoodCloud which has enabled the charity to deliver the equivalent of 100,000 meals to communities in need. The company also donated advertising space to the HSE to support efforts to amplify its public information campaign and through Coke’s global supply chains, the company was able to secure much-needed PPE which was donated to the HSE for use by frontline workers.

The full list of This Coke is On Us participating outlets across the island of Ireland can be found at www.coca-cola.ie/thiscokeisonus.

 

 

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