The Mad Marquess lands in Ireland
The Mad Marquess
The Mad Marquess Blended Irish Whiskey is officially launching nationwide in Ireland, riding a wave of consumer frenzy from successful debuts in Florida and the United Kingdom.
This ‘energetic, charismatic’ Irish whiskey brand aims to become the life and soul of the party.
The trade has been waiting for, squarely aimed at the social, fun-loving 25 -40-year-old market.
The legend behind the bottle is Henry de la Poer Beresford, the 3rd Marquess of Waterford.
Forget boring history: this guy literally invented the phrase for a great night out.
Back in 1837, the Marquess and his crew had such an outrageously good time in Melton Mowbray that they ended up grabbing some red paint and painting whatever they could find – giving us the ultimate party slogan: “Paint the Town Red.”
The Mad Marquess offers a serious commercial edge for Irish bars and retailers.
Distilled for approachability at the Great Northern Distillery, it’s built for high-volume sales.
The RRP is a sharp €29.99, positioning it perfectly as a high-value everyday pour that drives profit.
The flavour profile is designed for fun: an excited nose of pineapple and coconut leads to a sweet, smooth palate of vanilla and caramel.
It’s mixable, it’s great in shots, and it’s the perfect alternative to the established players. ‘Paint the town Red’ is a powerful bar call, and with a range of ‘Mad’ cocktails the consumer will be engaged with the theme of having an outrageously good time.
Early local success includes strong placement in Centra stores across Waterford and Kilkenny, the Celtic Whiskey Shop, and multiple independent locations, with full national distribution now underway.
Find all current partners on its website.
Richard De La Poer Beresford, CEO and founder of The Mad Marquess Blended Irish Whiskey, puts it simply: “We’re not here for quiet sipping.
“We’re here to redefine the night.
“The international demand proves that consumers want an authentic Irish whiskey with uninhibited energy.
“We’re giving the Irish trade a product that is bold, profitable, and guaranteed to be the life of the party.”
For more information, visit https://themadmarquess.
