Tag - Outcider

Apple remains the most drunk type of cider with 38% of RoI consumers having drunk it in the last three months.

Marketing

Incider report

April 16, 2019

The decline in LAD volumes was led by the off-trade with a decline of 5.2% as on-trade volumes fell by a “less subdued” 2.3%.

Marketing

Diageo to re-enter cider market

February 28, 2019

On-trade packaged accounts for 28% of cider volumes and 47% by value while on-trade draught holds 11% of volume and 17% by value.

Marketing

Cider sales down again at C&C

May 22, 2018

Although also down by 1.2%, on-trade LAD volumes trended more favourably than in 2018 where they’d been down 3.4%.

Marketing

Bulmers brand down 6%

March 16, 2018

Although also down by 1.2%, on-trade LAD volumes trended more favourably than in 2018 where they’d been down 3.4%.

Marketing

On-trade cider volumes dip 2%

November 1, 2017

Premium cider brands in West Europe recorded a compound annual growth rate of almost 8% between 2009 and 2015.

Marketing

Perceptions of premium cider

April 19, 2017

Bingo Loco and Outcider have announced a nationwide tour taking in Dublin, Limerick, Letterkenny, Galway, Carrick, Sligo and Maynooth.

Marketing

Bingo Loco – Outcider’s first sponsorship

April 19, 2017

Outciders’ James Earley & Belinda Kelly with a sample of the new canned artwork.

Off-trade • On-trade

C&C launches Outcider – with attitude

March 1, 2017