Marketing

Smithwick’s Experience introduces Barrel Yard and Flavours Room

Smithwick’s Experience Kilkenny has launched its new Barrel Yard outdoor space and Flavours Room sensory experience.
The Barrel Yard, Smithwick’s Experience’s new outdoor space, is located in the former brewery yard where, historically, large wooden barrels were repaired and stored ready to be filled with Smithwick’s ale for distribution to pubs around Ireland.

The Barrel Yard, Smithwick’s Experience’s new outdoor space, is located in the former brewery yard where, historically, large wooden barrels were repaired and stored ready to be filled with Smithwick’s ale for distribution to pubs around Ireland.

Located in the heart of Kilkenny’s Abbey Quarter, it honours the 300-year history of Ireland’s most popular ale.

The Experience reopened in July 2022 with new spaces and enhancements throughout.

The Barrel Yard, Smithwick’s Experience’s new outdoor space, is located in the former brewery yard where, historically, large wooden barrels were repaired and stored ready to be filled with Smithwick’s ale for distribution to pubs around Ireland.

In years gone by this space would have been a hive of activity, remembered fondly by many of the old brewery workers and their families who remain in Kilkenny to this day.

The Barrel Yard now forms an ideal space for visitors and tour groups alike to relax before and after their visit and for friends and family to gather and enjoy Smithwick’s red ale in the heart of the medieval city.

The Flavours Room explores the ingredients and flavour-profile of Smithwick’s. The penultimate stop on the tour, the visitors’ sense of sight, smell and touch will be engaged as they learn from the experts how the core ingredients of the red ale evolve from their rawest form into the beer itself.

The Smithwick’s Experience Kilkenny is open Thursday to Monday inclusive.

 


Sign Up for Drinks Industry Ireland

Get a free weekly update on Drinks Industry trade news, direct to your inbox. Sign up now, it's free