Marketing

Shaker & Co. launches a zero-alcohol G&T in a can

Shaker & Co. is a new range of zero-alcohol RTD’s in 250ml cans

Produced by Ireland West Distillery,  Shaker & Co. zero-alcohol G&T is made “the old-school way”, according to founder Eamon McLoughlin. “We distill our zero-alcohol gin using traditional steam distillation methods in order to extract the best possible botanical flavours. Our quality ingredients are sourced from the Mediterranean region and the result is a delicious and refreshing G&T with juniper and citrus notes, elevated by blending with premium tonic water. We don’t add anything artificial and it’s low in sugar.”

“Our G&T is the first in a range which will see a Margarita, Mojito and Espresso Martini released in 2024. We’re also looking at a few other exciting variations, and we’ve a lot of interest in our zero-alcohol sparkling rosé and white wine versions.” said McLoughlin.

“There’s an increasing demand for zero-alcohol choices that meet the demand for great-tasting adult drinks suitable for every occasion. From enjoying a night out in a pub or restaurant to at-home settings with friends and family, people love the convenience and price-point friendly option of cans.”

Ireland West Distillery has been set up to meet the demand for zero-alcohol drinks choices, and works with Master Distillers from Germany to create the best-tasting and highest quality, premium pre-mixed zero-alcohol RTD’s in convenient 250ml cans.

For more information contact info@irelandwestdistillery.com


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