Marketing

Rugby World Cup Heineken’s largest campaign

Top on-trade lager brand Heineken has been the proud sponsor of the Rugby World Cup since 1995 and this year’s Rugby World Cup 2015 campaign represents its single largest campaign investment, bringing the tournament to life in the on-trade through the exciting ‘It’s Your Call’ campaign.

Not only is Heineken transforming accounts into official Rugby World Cup 2015 destinations but rugby fans also have the opportunity to win amazing ‘money-can’t-buy’ experiences including a VIP trip to the final in Twickenham on October 31st.

However the top prize is the chance to stand in the tunnel with the two captains before Ireland’s matches and flip the official match coin. The only way to be in with a chance of winning this money-can’t-buy prize is to visit a local participating bar and purchase a Heineken to get a unique code and play the heads or tails game online at www.Heineken.ie. Rugby World Cup 2015 merchandise is also up for grabs.

2015 match times have been perfect for going to the pub and Heineken are at the forefront of the action through best-in-class visibility, It’s Your Call activations, innovative and dynamic digital and social media content and an exclusive on-trade Rugby World Cup 2015 335ml bottle

“Heineken Ireland’s On-Trade Senior Planning & Activations Manager’s rugby commitment is stronger than ever and we’ll continue working closely with our customers to create memorable match-day experiences for fans during the Rugby World Cup 2015,” revealed Heineken Ireland’s On-Trade Senior Planning & Activations Manager Michelle Flood.

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