Marketing

Rekorderlig – official cider partner for NME Awards

Rekorderlig has become the official cider partner for the NME Awards, specifically of the Best Solo Artist category.

In a first for the brand, Recorderlig has placed it’s name alongside some of rock n’roll’s greatest including Noel Gallagher and winner Florence + The Machine. The partnership represents just one more step in cementing it’s heritage for innovation and creating awareness amongst the music market.

“Rekorderlig has seen its fan base grow at an incredible rate with worldwide Facebook numbers over 90,000,” stated the company which is currently in the middle of a successful drive to grow the number of stockists of the brand.

Rekorderlig has a strong, modern and clean in-outlet Point Of Sale package and a bar activation plan to further increase consumer awareness and loyalty.

“Cider is a lot more on the radar and this ripple-effect is going to get even bigger,” claimed David Russell, Brand Director of GDK Drinks, the all-Ireland agent for Rekorderlig, who went on to explain the company’s plans: “We want to grow Rekorderlig from the outlet out.  All our marketing has been designed to support the outlet and the bartender, increasing rate of sale while staying true to our ethos.”

With a growing cider market as recently reported by Mintel, the opportunities for cider in Ireland are enormous, particularly – and fortunately for Rekorderlig – in the premium cider market.

Rekorderlig Cider is now available from a variety of wholesalers who exclusively carry the brand including Comans Wholesale, Nash Beverages, Western Beverages and Erne Drinks.

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