Marketing

Regal Rogue celebrates 10 years with move to organic wine & recycled packaging

Award-winning Australian Vermouth brand Regal Rogue celebrates its 10th Anniversary this year, having undergone a radical move to increased sustainability via its adoption of 100% organic wine and new recycled packaging. 

 

Inspired by the abundance of New World wines and ancient botanicals in sun-soaked Australia, at the heart of Regal Rogue is a commitment to create the best Australian Vermouth that’s an expression of place with minimum impact on the land itself.

Organic Australian grapes are blended with organic botanicals to make an everyday quaffing Vermouth for the ultimate wine aperitif, available in four varietals: Lively White, Daring Dry, Bold Red and Wild Rosé.

The brand’s packaging is now 99.5% recycled, using bespoke recycled glass and paper bearing the Forest Stewardship Council stamp of approval. The range has also moved to 100% organic Australian wine as well as 80% organic native Aboriginal herbs, farmed under biodynamic practices.

Australia’s first native Vermouth was established in 2011. The brand’s four varietals are made with organic Australian wine using grapes sourced from organic winemaker Justin Jarrett of See Saw Wines in Orange, New South Wales. Justin has grown grapes and made cool climate wines for over 25 years, nurturing them using minimal intervention and organic viticulture.

Regal Rogue is made with more than 17 aromatic herbs with three native Australian spices. The botanicals, some of the oldest foods in the world, are sourced from indigenous communities, ensuring the revenue goes back to the farmers themselves.

“If the first 10 years of Regal Rogue was about establishing the brand and adding some disruption to the Vermouth category” commented Mark Ward, Regal Rogue founder, “the next 10 years is about giving back and deepening the links to organic partnerships, sustainable practices and directly supporting impoverished indigenous communities in Australia through programmes that give back and support those communities.”

A fresh alternative to wines and spirits, Regal Rogue is best enjoyed over ice or neat, long with a mixer for a wine aperitif or low ABV spritz or in Vermouth-forward cocktails.

Visit www.regalrogue.com or follow @regalrogue on Instagram for more information.

Regal Rogue Daring Dry.

Regal Rogue Daring Dry.

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