Marketing

Q3 sales up for C&C

Sales volumes at C&C were up 1.8% in the company's third quarter (September to November) in 2012 here according to an Interim Statement.

This represents a considerable improvement on the 3.2% decline the company’s first six months to August 2012.

Despite the “unseasonably wet Summer period”, volumes benefited from trade buy-in ahead of the Budget. “Volume continues to migrate from the on-trade to the off-trade but this slowed somewhat in the third quarter, stated the company.

Cider volumes were up 0.9% with Bulmers performing steadily across both trade channels. Beer volumes rose 7%.
In the UK cider volume declined 11.9% for the company in the third quarter with net revenue down 19.2% with its Bulmers-equivalent brand there, Magners,  showing an 11.7% fall in volumes.

At the same time, international beer and cider volumes were up 28.1% in Q3 with a 16% increase in US sales volumes for Magners.

Christmas trading here was ahead of expectations despite November’s  pre-duty increase trade stock build while in the UK off-trade retail data “suggests a more muted trading period in general and for Long Alcoholic Drinks specifically”.

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