By September all 200g, 70g and 40g cans of Pringles will give consumers the opportunity to avail of prizes and initiatives.
The introduction of small cans to the prize promotions will help retailers across Ireland expand their impulse sales. Pringles is known for celebrating some of the biggest milestones each year and the on-pack promotions reflect this in their prize offering. Every can will have prizes relating to football, gaming, Summer or Christmas to give away.
With more people returning to the office and hospitality, the small cans of Pringles are the perfect accompaniment. To support this, Pringles will have impactful and engaging POS and OOH across Ireland.
The brand continues to be the nation’s favourite large-sharing crisp brand, with Irish consumers consuming more Pringles than any other brand in the large-sharing category.
The brand also launched Sizzl’N this year, the first full range of Pringles spicy flavours which became the biggest large-sharing brand New Product Development launch of 2021.
The remainder of 2021 will see Pringles continue to deliver relevant campaigns to drive sales in the market through on-pack promotions and seasonal initiatives.