Peroni Nastro Azzurro 0.0% teams up with Ferrari in global partnership
Limited to just 2,024 crafted bottles each bearing a unique serial number, these collector’s items will be distributed to select fans across multiple countries
Peroni Nastro Azzurro 0.0% has announced a new global partnership with Ferrari. The multi-year partnership will see Peroni Nastro Azzurro 0.0% enter a new racing chapter alongside Scuderia Ferrari and Ferrari Challenge Trofeo Pirelli series, continuing the motorsport sponsorship journey.
A destined relationship between two Italian icons, the partnership will celebrate the passion and style exemplified by both Peroni Nastro Azzurro 0.0% and Ferrari aspiring to elevate the racing experience for fans around the world.
Peroni Nastro Azzurro 0.0% has introduced a limited-edition Tifosi Nastro Azzurro 0.0%, dedicated to Scuderia Ferrari fans, the Tifosi. In honour of the inaugural year of the partnership, 2,024 bottles of Tifosi Nastro Azzurro 0.0% have been produced, with each bottle individually numbered from 1 to 2,024. Peroni Nastro Azzurro 0.0% will ensure the 2,024 bespoke Tifosi Nastro Azzurro 0.0% bottles are delivered to select Scuderia Ferrari fans across Italy, United Kingdom, Ireland, USA, Canada, Singapore, Romania and Australia, to reward the Tifosi for their devotion.
Throughout the partnership touchpoints, Peroni Nastro Azzurro 0.0% will be visible, including branding on the Scuderia Ferrari cars and driver uniforms. The partnership also plays a key role in the ambitions of Peroni Nastro Azzurro 0.0% brand’s parent company, Asahi Europe & International, to have 20% share of their portfolio comprised of alcohol-free products by 2030.
Paolo Lanzarotti, chief executive officer, Asahi Europe & International, said: “Through this partnership, we intend to elevate every moment for the fans who make this sport so special and who embody the very passion and flair so pivotal to both Peroni Nastro Azzurro 0.0% and Ferrari. Launching with our limited edition Tifosi Nastro Azzurro 0.0% bottles, we are beginning this partnership exactly as we mean to go on – a celebration of and collaboration with the fans.”
Frédéric Vasseur, team principal, Scuderia Ferrari, said: “Having both brands visible in the blue riband category of motorsport contributes to ensuring strong visibility for Italy on the world stage. Our two great companies have many values in common, such as an eye for detail and style, as well as an ability to combine tradition and innovation in our respective fields. I’m looking forward to our collaboration with Peroni Nastro Azzurro 0.0%, which I’m sure will prove to be a great success for both parties.”
