Marketing

New range of zero-proof spirits introduced  

In keeping with the trend towards No Alcohol and Low Alcohol purchasing, Barry & Fitzwilliam has taken on a new range of No Alcohol spirits.
Stryyk denotes a new range of zero-proof distilled spirits now available to the Irish trade.

Stryyk denotes a new range of zero-proof distilled spirits now available to the Irish trade.

Stryyk denotes a new range of zero-proof distilled spirits now available to the Irish trade, with Ireland’s premium independent distributor.

Created by drinks industry entrepreneur and founder of Funkin Cocktails Alex Carlton in recognition of the growing demand from Gen X’rs, Stryyk is predominantly targeted at 18 to 35 year-olds and positioned as an inclusive brand for those who choose not to drink alcohol, are having a night off or mixing up their night – but still want to be part of the party.

Distilled and bottled in the UK, the Stryyk portfolio features two clear spirits – Stryyk Not Gin & Stryyk Not Vodka – and one dark spirit, Stryyk Not Rum. The range is packaged in a distinctive bottle with a premium cork closure, designed to complement the back bar.

Stryyk Not Gin- a non-alcoholic alternative to London Dry Gin, made from a combination of Coriander, Sage Basil and Juniper. Mixologists can also use it as the base for a new creation.

Strykk Not Vodka- The combination of Capsicum with the cooling notes of Cucumber and Menthol emulates the characteristics of a classic pure vodka. With the growing interest in Low as well as Non-Alcoholic drinks, Stryyk Not Vodka can also be swapped in to reduce ABV levels.

Stryyk Not Rum looks and tastes like rum – the perfect non-alcoholic alternative for all your favourite rum-based drinks. Stryyk blends the sweet sugar cane and raisin notes with the characteristic Vanilla and Oakwood tones that help create a perfectly-balanced spiced rum non-alcoholic spirit.
The Stryyk range is 100% natural with no sugar, no fat, no carbs and no artificial flavours.

“Stryyk is making sobriety acceptable, simple and not anti-social,” says Stryyk’s Chief Executive Alex Carlton, “With the new generation of party-goers choosing to drink less alcohol and sometimes none at all, Stryyk offers a zero-proof spirit which enables them to enjoy the drinks they love and stay in the moment without compromising on taste, experience or calories. As we like to say, Stryyk has all of the spirit, none of the alcohol.”

For serve suggestions, licensees and bartenders can simply Stryyk an old favourite like a G&T to create a Stryyk Not Gin & Tonic or use the new zero-proof spirit as the base for a new serve.

Visit https://www.stryyk.com/pages/our-storyy  to find out more

 

Stryyk signature serves include:

Stryyk the Fruits

Stryyk Not Gin 75 ml

Passion Fruit Syrup 5 ml

Raspberry Syrup 5 ml

Grapefruit Bitters dash

Garnish: Raspberry

 

Method: Combine all ingredients together in a shaker.

Shake well before straining into a rocks glass.

 

Stryyk White Cranberry

75ml Stryyk Not Vodka

15 ml fresh Lime juice

15ml simple syrup

Garnish: fresh Cranberries & fresh Rosemary

Method: Combine all ingredients together in a shaker with ice. Shake well before straining into a coupette

 

Espresso Martini

50ml Stryyk Not Rum

50ml Cold Brew Concentrate

15ml sugar syrup

Garnish: Coffee beans

 

Method: Combine all the ingredients together in a shaker.

Shake well before straining into a rocks glass.

 

Sign up for Drinks Industry Ireland

Get a free weekly update on Drinks Industry trade news, direct to your inbox. Sign up now, it's Free