Marketing

New cooling specs launched

Following the launch of the Irish Brewers Association’s Draught Beer Dispense Programme last June, the IBA has now launched new cooling specifications for draught beer in order to maintain the industry-wide standard for the perfect pint in Ireland.

The cooling specs document sets minimum standards for the cooling and refrigeration requirements of draught beer and it was developed by the IBA member companies in close collaboration with manufacturers as well as the installers of the draught beer cooling equipment.

The new specs set out the need to minimise energy consumption wherever possible and for equipment installers to provide energy reduction options to customers, encouraging them to choose the more energy-efficient beer cooling technology at their respective outlets.

“The document launched today is a positive development in the beer dispense sector, particularly in the context of quality control,” said the author of the document Niall Butler, Quality Contracts Manager with Diageo Ireland, “The ongoing technological developments make energy efficiency a cornerstone in how brewers deliver product, which is evidence of the IBA’s commitment to playing their role in a greener economy”.

Jonathan McDade, Head of the Irish Brewers Association, added, “With 47% market share, beer remains Ireland’s most popular alcoholic beverage. This cooling specifications standard will further ensure that Irish consumers will continue to experience high quality draught beer in pubs, hotels and restaurants”.

 


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