Marketing

‘March to your Own’ cocktail competition

This month, one lucky bartender will win a Mad March Hare hamper and a trip to October's Bar Convent Berlin 2020 with flights, accommodation and entry included as Mad March Hare Irish Poitín invites bartenders across Ireland to ‘March to your Own’ by creating a signature Mad March Hare serve.

 

Since its release in 2014 Mad March Hare Irish Poitín has become an important player in the emerging Poitín category, winning a number of awards including Best Irish Poitín at the Irish Whiskey Awards in 2019.

Since its release in 2014 Mad March Hare Irish Poitín has become an important player in the emerging Poitín category, winning a number of awards including Best Irish Poitín at the Irish Whiskey Awards in 2019.

The Bar Convent Berlin has been one of the most important international events for bars and the spirits industry for the past 12 years, attracting more than 15,000 visitors from 86 different countries to test new creations, do business, generate knowledge or simply meet their friends in the global community.

The competition is open to professional cocktail bartenders on the island of Ireland and runs for the whole of this month.

Entries should be sent by DM to @madmarchharepoitin on Instagram or facebook and should include the cocktail’s name, ingredients and a photo of the serve with a bottle of MMH and a brief explanation of the inspiration. Marks will be awarded for name, presentation and the inspiration to ‘March to your Own.’

Three finalists will be chosen to compete in front of an expert panel and the winner will showcase the winning cocktail live at the inaugural Dublin Drinks Mixer in the Conference Centre on April 18th. The winning cocktail will also be featured at the Mad March Hare 2020 Poitín Party and will be showcased online and on MMH social channels.

Since its release in 2014 Mad March Hare Irish Poitín has become an important player in the emerging Poitín category, winning a number of awards including Best Irish Poitín at the Irish Whiskey Awards in 2019. This success is led by independent Irish company Intrepid Spirits, committed to bringing innovative and resurgent brands to the marketplace. Intrepid’s growing portfolio of niche brands and distribution in key markets has made Mad March Hare the top Poitín brand in the US.

Distilled in West Cork, Mad March Hare forms part of a national revival of Poitín as an emerging, modern, innovative and vibrant category, led by independent Irish producers. An extremely versatile spirit, it has grown to become an essential component of the modern international cocktail scene, states Intrepid which distributes the brand through Celtic Whiskey Shop, Classic Drinks, Drinks Genius and MCM Spirits.

 

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