Marketing

Lyre’s range of 14 alcohol-free classic spirits available  

Launched in Australia in July 2019, Lyre’s offers licensees a non-alcoholic spirits range comprising 14 alcohol-free classic spirits, five RTDs and a recently-launched sparkling wine alternative (created using a unique understanding of food science and flavour architecture).
A frictionless swap of Lyre’s non-alcoholic spirit for the original alcoholic ingredient delivers all the benefits of a premium sophisticated non-alcohol drink without any compromise.

A frictionless swap of Lyre’s non-alcoholic spirit for the original alcoholic ingredient delivers all the benefits of a premium sophisticated non-alcohol drink without any compromise.

The brand was founded by EY Entrepreneur of the Year Finalist Mark Livings with a mission to provide an alternative to those who don’t wish to imbibe alcohol without sacrificing the flavours of their favourite spirits.

As the most decorated range of non-alcoholic spirits with over 300 awards, the world’s leading independent non-alcoholic spirits brand Lyre’s continues to lead strong growth and awareness of the non-alcoholic category globally. The brand is capitalising on the increasing popularity of alcohol-like beverages with a selection of drinks to suit all tastes from gin to malt and everything in between.

A frictionless swap of Lyre’s non-alcoholic spirit for the original alcoholic ingredient delivers all the benefits of a Premium sophisticated non-alcohol drink without any compromise, states the company. Lyre’s currently sells in over 60 countries across multiple channels including direct-to-consumer via its website as well in leading bars and retailers.

Sustainability and social responsibility lie at the heart of Lyre’s business, enabling consumers to make more mindful choices when it comes to drinking alcohol without compromising on experience.

The environmentally-focused brand adopts the shortest possible supply chains and all Lyre’s products are vegan, using 100% recyclable packaging.

Lyre’s Premium collection is available at www.lyres.eu

 

 

 

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