Marketing On-trade

LVA promoting food with

The Licensed Vintners Association has launched a new partnership with, the food-focused website and magazine.


The promotion aims to highlight the quality of food available in Dublin pubs and the campaign sees a recipe from a different LVA member pub featured each week.

All the recipes selected seek to showcase the high calibre of food that is available in Dublin pubs.

This partnership will run over the course of the next six months with the recipes shared on website, its daily e-zine as well as the LVA’s and’s social media channels.

A special hashtag has also been developed for the campaign – #DubPubDishes.

The first recipe featured is Roast Rack of Wicklow Lamb from The Bank on College Green.

“Anyone who has eaten in Dublin pubs in recent times will be aware of how much the food has improved in recent years,” said LVA Chief Executive Donall O’Keeffe, speaking about the partnership, “Quality meals using the freshest, top-quality ingredients are being provided in many Dublin pubs with dishes that encapsulate a variety of different influences and inspirations available.

“Through the promotion of these recipes each week and the launch of our new campaign hashtag #DubPubDishes, we expect to see awareness about the scope and taste of Dublin pub food to spread.”





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