The Licensed Vintners Association, which celebrated its bicentenary in 2017, has announced that it has now hit this fundraising milestone – the largest fundraising donation in Alone’s 40-year history.
To raise the funds, the LVA’s 550 members embarked on a number of initiatives including a partnership with Diageo to create Guinness Dublin Amber which was sold in Dublin pubs for a limited period with 50 Cent from each pint going to Alone (25 Cent from the publican and 25 Cent from Guinness).
Over the course of the past nine months, 277,628 pints of Dublin Amber – worth €138,814 to Alone – have been sold to contribute to the overall total.
As well as this, individual pubs organised their own fundraising events ranging from sponsored walks to charity auctions and voluntary donations which allowed the publicans hit their €200,000 target.
“This wonderful contribution from the publicans of Dublin has exceeded all our expectations,” commented Alone’s Chief Executive Sean Moynihan, “These funds will allow us to reach our goal of doubling the amount of Alone housing for older people who’re homeless or at risk of homelessness. The LVA’s donation will leave an enduring legacy which will benefit some of the most vulnerable people in our society for years to come.”
LVA Chairman John Gleeson commented, “This is a unique initiative in that we aimed from the outset to raise €200,000 to celebrate our 200 years in order to give back to people in our local communities through the essential work of Alone”.
As well as housing infrastructure, the money raised will also go to Alone’s volunteer befriending service for older people who’re lonely or socially isolated.