The LVA represents 85% of all pubs and bars in the Dublin and Bray areas who together sell a quarter of all alcoholic beverages in Ireland.
Merchants and consumers alike have been quick to recognise the convenience of contactless payment which allows virtually instantaneous purchases of up to €30 with a quick tap of the card, such that cashless transactions in Ireland are currently valued at over €35 billion.
The LVA joins a network of over 35,000 Irish businesses and organisations currently benefiting from contactless technology, stated Brian Cleary, Managing Director of BOIPA, commenting on the deal.
“Costs associated with card payments are significant for a big majority of our members,” explained LVA Chief Executive Donall O’Keeffe, “Through this partnership with BOIPA our members will now get a very competitive offering backed-up with a great support infrastructure.”
LVA Vice Chairman John Gleeson of Gleeson’s of Booterstown added, “In the last two years, cashless has become the preferred method of payment for our customers. With contactless technology, we’re now able to serve more customers in a shorter amount of time, enjoy reduced cash-handling costs and minimise our vulnerability to theft as a result of having less cash on the premises. For our punters this Christmas contactless means faster service and less time spent queuing at the bar for drinks.”