Her appointment comes into effect from 1st July and she’ll be a member of IDL’s Leadership Team reporting to Jean-Christophe Coutures, incoming IDL Chairman and Chief Executive replacing Anna Malmhake who’s gone to Absolut.
Louise holds a degree in Business Studies from Trinity College Dublin and an MBS from the University College Dublin Graduate Business School. Prior to joining IDL she held a number of senior marketing and sales roles including that of Commercial Director at Mars Ireland. In 2011 she joined Irish Distillers as Head of Business Development and most recently has worked as Strategy & Insights Director with dual reporting to the Chief Executive and Marketing Director.
Louise replaces Pat Magee who was appointed General Manager – Florida at Pernod Ricard USA. Pat joined Irish Distillers in July 2007 as Business Unit Director – Retail. He previously held senior commercial roles with Reckitt & Colman Ireland and the Eason Group and has a Masters in Business Administration from the Graduate School of Business UCD. In July 2009 he was appointed Sales Director (Retail) and has been on the Irish Distillers Leadership Team as Managing Director – Ireland since September 2011.