Marketing

Kopparberg Naked Apple – Taste The Apple

Following on from 36 per cent year-on-year growth in 2011, Kopparberg Premium Cider is committed to continued innovation and driving category growth.

This is why it has recently launched Kopparberg Naked Apple to reinvigorate the Apple Cider category with a new ‘Naked’ sub-category.

New Kopparberg Naked Apple cider is unique in that it has a smooth and sessionable apple taste and it is not orange coloured or oak-flavoured like other Apple Ciders. In recent blind taste tests, 70 per cent of consumers preferred the taste of Kopparberg Naked Apple cider versus the leading competitor.

Building on this unique taste platform, Kopparberg is running an extensive nationwide sampling campaign this Summer which supported by a national radio advertising campaign designed to drive awareness and rate of sale for Naked Apple.

When consumers taste the liquid, word of mouth is sure to spread because the taste speaks for itself. Stock up now to avoid disappointing consumers, this could be the start of something special!

 

In recent blind taste tests, 70 per cent of consumers preferred the taste of Kopparberg Naked Apple cider versus the leading competitor.

In recent blind taste tests, 70 per cent of consumers preferred the taste of Kopparberg Naked Apple cider versus the leading competitor.

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