It’s International Chardonnay Day!
Maison Ruinart committed to substitute all single boxes with its second skin presentation case, moulded to the shape of the bottle and reducing its carbon footprint by 60%.
As the world raises a glass for International Chardonnay Day today (Thursday, 21 May), Ruinart invites enthusiasts to rediscover the pure essence of the Maison: the Ruinart Blanc de Blancs. A cuvée devoted entirely to Chardonnay, this wine serves as a tribute to the “signature grape” at the heart of the house.
International Chardonnay Day, an initiative created in 2010, is a global celebration of the world’s most popular white grape, encouraging enthusiasts to share everything from crisp, unoaked bottles to rich, buttery styles. For Ruinart, the first established House of Champagne, founded in 1729, this day is an opportunity to showcase centuries of expertise devoted to perfecting the art of Chardonnay.
The spirit of the terroir
Ruinart Blanc de Blancs is a masterclass in regional diversity, sourced from 25–30 distinct Chardonnay crus. Predominantly harvested from the prestigious Côte des Blancs, Montagne de Reims, Sézannais, and La Vallée de la Vesle, the blend reflects the multifaceted elegance and finesse of the Champagne terroir.
“This blend brings together a balance of freshness and roundness, with each selected terroir chosen for the uniqueness of its chardonnays contributing to the complexity of the blend.” – Frédéric Panaïotis, former Maison Ruinart Cellar Master.
The second skin case: Sustainable design innovation
In 2020, as part of its continuous approach to sustainable design, Maison Ruinart committed to substitute all single boxes with its second skin presentation case, which is nine times lighter than its predecessor. This recyclable case is moulded to the shape of the bottle and reduces its carbon footprint by 60%.
The elegant case can be conserved until the bottle is served, protecting all of the Ruinart taste by shielding the champagne from exposure to the light. Suitable for cellar and refrigerator storage, this innovative design withstands ice bucket humidity and adds a new dimension to our serving ritual.
So join a global community of connoisseurs in celebrating the grape that defines elegance. Whether enjoyed as a sophisticated aperitif or paired with a gourmet meal, Ruinart Blanc de Blancs is the definitive choice for International Chardonnay Day.
Ruinart Blanc de Blancs, RRP €113.45
Ruinart Blanc de Blancs Second Skin, RRP €121.30
