The EAHF was established by the European Commission to support the implementation of the EU Alcohol Strategy and members include representatives from public health bodies, the media and advertising industries, alcohol producers, research institutions and health, consumer and youth NGOs.
The Irish film and multimedia competition promotes the responsible use of alcohol amongst third-level students and has been running since 2007. Over the past five years hundreds of students from around the country have taken part. Participants are asked to submit short films or multimedia projects that focus on responsible drinking and related issues. The 2012 competition was launched in recent weeks and focuses on the theme of ‘drinking in a home environment’.
Commenting from Brussels, the Chief Executive of drinkaware.ie Fionnuala Sheehan said the EAHF invitation was proof that DARE2BDRINKAWARE.ie was having a strong impact on its target audience.