Irish Distillers has appointed Andrew Dickey as Brand Education and Advocacy Team Manager.
Dickey will be responsible for the promotion of Irish Distillers portfolio to wholesale, on trade, off trade, whiskey societies and whiskey enthusiasts. He will lead and manage the team of spirits ambassadors who will work with customers and influencers across Ireland.
Previously Dickey was a brand specialist, responsible for educating bartenders and consumers who were looking to up skill and enhance their cocktails, spirits and trends knowledge and talents, while also providing on-trade consultancy. He also established the Irish Distillers bartender training facility, Scully’s, in Dublin in 2019.
Claire Tolan, managing director, Irish Distillers Ireland, said: “Andrew joined the Irish Distillers family in 2018 and since then he has made a significant contribution to the business, educating and training bartenders about our portfolio of white spirits including Absolut, Beefeater, Havana Club and Altos.”
Andrew Dickey, said: “I am truly honoured to take on this role. This is a once-in-a-lifetime job, and I am incredibly excited to have been given this opportunity by Irish Distillers and look forward to educating more people about our portfolio of Irish whiskey.”