Marketing

Invivo X, SJP wins ‘Best Launch of Year’

Invivo X, SJP wine has been awarded ‘Best Launch of the Year’ by the  Drinks Business 2020 Awards.
Sarah Jessica Parker has been involved in the process from blending the Invivo X SJP wine, to designing the label and merchandise and sitting on the board of the company.

Sarah Jessica Parker has been involved in the process from blending the Invivo X SJP wine, to designing the label and merchandise and sitting on the board of the company.

The awards recognise “outstanding companies in the alcoholic drinks industry”  and Sex And The City star Sarah Jessica Parker’s wine collaboration with Kiwi winery Invivo & Co was given the award for a “slick and super professional campaign that is perfectly pitched at its target audience”.

To celebrate, Sarah Jessica and Invivo Co-Founders Tim Lightbourne and Rob Cameron filmed an awards ceremony-style acceptance speech from their homes in New York and Auckland respectively.

Invivo X, SJP Sauvignon Blanc from Marlborough, New Zealand, which launched in September 2019, has received six Gold medals in international wine competitions and three  90+ ratings.

Sarah Jessica Parker has been involved in the process from blending the wine, to designing the label and merchandise and sitting on the board of the company.

“Our judges were impressed by this slick and super professional campaign that is perfectly pitched at its target audience and ‘hits the nail on the head,’” said the editor of The Drinks Business Lucy Shaw, “Described as ‘far and away the standout campaign within its category’, they praised the level of commitment of those involved in the brand which, while new, has a clearly defined long-term vision,” she added.

“In the first month alone, we simultaneously launched in five countries,” says Tim Lightbourne, “There were media interviews, launch events, digital campaigns and Point Of Sale all rolling out to organise – it was a real team effort.”

The Sauvignon Blanc has now sold over 500,000 bottles worldwide in 12 months in the US, Canada, the UK, Ireland, New Zealand, Taiwan, Greece, Ukraine, Cyprus, Japan, France and in Australia this year.

Invivo X, SJP recently launched a Rosé from the South of France and the new 2020 vintage of Sauvignon Blanc is coming soon via Barry & Fitzwilliam.

 

 

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