Marketing

IDL scoops 3 Icon Awards

Irish Distillers Pernod Ricard was named Whiskey Distiller of the Year and Whiskey Brand Innovator of the Year at the Icons of Whiskey Awards recently.

Single pot still whiskey Powers John’s Lane Release was also recognised, scooping the prize for Best Pot Still Whiskey within the World Whiskies Awards, at a ceremony held at the Waldorf Hilton in London.

Now in its ninth year in its current format, the Icons of Whiskey awards celebrate the people and places behind the great whiskies of the world and are nominated by professionals in the drinks industry. An independent editorial panel of whiskey experts picks winners from the regional heats of Scotland, America and Rest of World before the overall winners are announced.

The three awards underline a hugely successful and innovative year for the company. Highlights included the launch of the Single Pot Still Whiskeys of Midleton initiative which introduced Powers John’s Lane Release, Midleton Barry Crockett Legacy and Redbreast 12 Year-Old Cask Strength, while Jameson introduced the newest product in the Reserve range, Jameson Select Reserve.

Anna Malmhake, CEO for Irish Distillers, commented, “We are delighted with this phenomenal result, especially as the Icons of Whiskey are among the most respected whiskey awards in the world. This is an exciting time for Irish whiskey and to be recognised as Distiller and Brand Innovator of the Year is a true testament to the continued contribution of our skilled and passionate distillery team at Midleton.”

 
The accolades follow a spate of recent successes for Irish Distillers including Distillery of the Year at the Whiskey Advocate Awards and the Whiskeys of the World Trophy at the 2011 International Spirits Challenge for Midleton Barry Crockett Legacy. Respected whiskey writer Jim Murray awarded 96.5 points to Powers John’s Lane Release, making it his 2012 Whiskey Bible Irish Whiskey of the Year and the highest-ever scoring Irish whiskey in the history of the Bible.

 

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