The 24 different bottles represent each of the countries competing in delayed UEFA Euro 2020 and they’re available in the off-trade nationwide in packs of 6 x 33cl and 20 x 33cl.
They’re supported by a full TTL campaign with TV & DOOH guiding consumers in-store.
In-store POS from Heineken Ireland communicates a new activation to win exclusive Euro 2020 merchandise supported by heavyweight social activity.
A new TV advert is also being broadcast on Irish channels during the tournament, supporting the journey of rivalry among the 24 competing nations.
“These unique country flag bottles are a celebration of what will be a great month’s action on the pitch,” commented Heineken Ireland’s Off-Trade Director Peter Green.