A letter sent to licensees from the company’s Commercial Director Patrick Conway explained, “The need for a price increase now is based on the current emergence of cost inflation particularly on raw material inputs such as malting barley and rising energy costs”.
Meanwhile Bulmers has confirmed that it will not be raising prices “on any of its portfolio of products at this time”.
In a statement Stephen Kent, Director of Marketing, explained, “We are in the same position as many other companies in our sector and have experienced increases in our business costs, particularly fuel and raw materials. However we know how difficult it is for our customers so we want to do our bit by holding prices steady. We’ll absorb input cost increases for the rest of the year and hope that the impending Exchequer Budget will not affect the duty on alcohol”.