Marketing

Heineken’s electricity 100% renewable

Heineken Ireland has become one of the most water-efficient breweries within the global Heineken group and it sources 100% of its malted barley from Irish farmers, spending €100 million in the local economy supporting local suppliers, according to its recently-published 2016 Sustainability Report.

In the Report, Heineken Ireland outlines its ongoing commitment to sustainability and provides an update on the significant progress made in meeting the ambitious sustainability targets as part of its ‘Brewing a Better World’ programme.

Heineken Ireland has been on a 10-year sustainability journey through this programme, launched in 2010, which sets clear 2020 sustainability commitments for the Irish business to achieve.

Heineken’s global sustainability efforts focus on six core areas where it and its stakeholders believe the biggest impact can be made: protecting water resources, reducing CO2 emissions, sourcing sustainably, advocating responsible consumption, promoting health and safety and growing with our communities.

Its Lady’s Well Brewery in Cork has also decreased its CO2 emissions by 52% since 2008 and now sources 100% of its electricity needs from renewable resources.

The company also continues its strategic partnership with Cork Simon and their Addiction Aftercare Programme.

In 2016, employees were encouraged to become actively involved in their communities through a volunteering programme which resulted in donations of almost €10,000 and 1,600 volunteer hours.

“We look at sustainability from barley to bar and our journey is a true team effort with all of our stakeholders,” stated Heineken Ireland’s Managing Director Maggie Timoney in launching the report.

 

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