Heineken Ireland, VFI celebrate landmark anniversaries with member rewards offer
Heineken Ireland is launching an exclusive incentive scheme for VFI members worth €100,000
Heineken Ireland is partnering with the Vintners’ Federation of Ireland to celebrate the 150th anniversary of the Heineken brand and the 50th anniversary of the VFI.
To mark these significant anniversaries and the strong legacy of collaboration created over many years, Heineken Ireland is launching an exclusive incentive scheme for VFI members worth €100,000. All members who place the majority of their orders through Heineken’s online platform SmartPub by eazle will be in with a chance to win some rewards in April, May and June.
“We’re delighted that Heineken has chosen to mark the two anniversaries with such a fantastic incentive scheme,” said Paul Clancy, VFI chief executive. “Pubs have faced major challenges over the past couple of years so this support from Heineken is very welcome as the VFI celebrates its 50th anniversary.”
Gerry Mooney, national sales and quality manager says: “Heineken Ireland and the VFI have a long-standing, collaborative working relationship that seeks to put the pub at the heart of Irish society. We are proud to offer this incentive to VFI members to celebrate the joint anniversaries that occur for both Heineken and the VFI this year. We are looking forward to working together and supporting all our customers throughout 2023, building on the strong legacy of partnership we have enjoyed for many years.”
The member incentive scheme will include a monthly draw where 150 VFI members will each receive a free keg of Heineken. A further 50 VFI members will each receive a €100 Ticketmaster voucher to enjoy a Heineken music event. The scheme will run through April, May and June 2023.
