Heineken Ireland topped Ambient spend in 2011
“The vast majority of this display value (over 90 per cent in fact) was from in-pub ambient advertising on long-term A1 and A2 format holdings,” states the Review.
Diageo takes fifth place with a spend of €785,126 while Coca-Cola comes in in eighth place on €484,062.
The Beer & Cider category topped ambient spend in 2011 spending €3,542,890 while Soft Drinks took fourth place spending €1,554,753. Spirits notched up ninth place with a €763,358 spend.
The Beers & Ciders category took fourth place for digital spend in 2011 with €233,021 while the Soft Drinks category spent €189,410 on digital. Diageo took third place in the highest-spending digital advertiser category with a spend of €155,034 through an ongoing digital presence within the pub environment.
In terms of Out Of Home formats overall, Diageo topped the table spending €8,939,232 in 2011, down by 19 per cent on the previous year’s spend, while Heineken came in third place spending €7,256,269 (down 21 per cent).
Coca-Cola, in seventh place, spent €4,887,464, up one per cent on the previous year’s spend.
Beers & Ciders as a category were second top of the ‘out of home’ category overall with a spend down 21 per cent to €18,596,177 while Soft Drinks, in eighth position, spent 11 per cent less: €9,924,683. Wines & Spirits took 15th place spending €4,337,274, a drop of five per cent on last year.
