It did this by collaborating with its distributors to increase the number of deliveries going straight to customers, consolidating regional secondary distribution keg depots to six and optimising routes. It also implemented high capacity trucks and trailers which increased loads by 19% and resulted in fewer truck journeys.
Now, Heineken has teamed up with young Cork director Lochlainn McKenna to tell its sustainability story in video format. He, alongside actor Aron Hugo Hegarty, were commissioned by Heineken Ireland to tell the company’s sustainability story to help extend its reach.
The new video, available on YouTube, accompanies the publication of its 2017 Sustainability Report outlining its ongoing commitment to sustainability.
In June 2017 Heineken Ireland announced that it had achieved zero waste-to-landfill following a waste charterisation study. This involved all waste generated being analysed to see what was recyclable, recoverable and what needed to go to landfill. It was determined that all waste was both recoverable and recyclable and steps are now being taken to reduce the amount of waste generated onsite to further increase Heineken Ireland’s recycling rate.
“This year has been all about collaborating with our partners and stakeholders to become a truly green brewer,” said Sandy Boundy, Communications and CSR Manager at Heineken Ireland, “It’s only through working with others that we can hope to hit our ambitious targets.
“Throughout this year’s report there are examples of sustainability achievements we’ve only been able to unlock thanks to this collaborative approach.”